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This web site had the following on the web page, "Paramount Tool and Die, Inc." We noticed that the web site said " is committed to customer satisfaction with on time delivery." It also said " Of defect free products through continuous improvement. Call for a Quote 616-677-0000. Paramount Tool and Die is currently equipped to handle molds up to 20,000 lbs. in our 20,000 sqft facility. We have complied with the requirements outlined in the ISO90012015 standard. Key pieces of equipment include. 8226; Haas VM3 vertical machining center X40 Y26 Z25." The header had tool and die as the highest ranking optimized keyword. It is followed by die, tools, and tool and die manufacturer which isn't as ranked as highly as tool and die. The next words paratool.com uses is injection molds. die cast dies was included and could not be seen by search engines.